The health and wellness industry isn’t lacking eager customers who want to improve their overall well-being—we have the numbers to prove it. In 2020, the global health and wellness market reached a value of $ 3.31 Billion and is expected to reach $ 4.24 Billion by 2026. It’s clear people are seeking ways to reduce lifestyle-related diseases and slow down the aging process.
While many companies stay in their comfort zone, they ignore the needs and challenges their customers face. However, by trying to understand user experience, companies can improve the overall customer experience and reduce costs. One of the most promising ways to understand a customer’s experience is by design thinking.
While many companies stay in their comfort zone, they’re ignoring the needs and challenges their customers face. However, by trying to understand user experience, companies can not only improve the overall customer experience, but reduce costs. One of the most promising ways to understand a customer’s experience is by design thinking.
As said in Harvard Business Review, design thinking is “a set of principles...empathy with users, a discipline of prototyping, and tolerance for failure chief among them—is the best tool we have for creating those kinds of interactions and developing a responsive, flexible organizational culture.” But what does that actually mean?
Unlike traditional methods of problem-solving, design thinking focuses heavily on understanding customers before focusing on solutions. By knowing the customer's challenges and experiences, a more personalized and well-thought solution can be made.
For example, Kaiyan's Aduro 7+1 face mask for light therapy was created via design thinking. Instead of simply creating a mask for professional use, we went through various prototypes and tests to understand the customer's needs and the challenges they may face. Users commented on needing an adjustable fit, so we added an adjustable velcro head strap for improved comfort.
But there’s more to it than that. With design thinking, there are a specific set of principles we follow when creating a product.
Design thinking focuses on user experience
To develop empathy with users, the design team needs to understand the needs and desires of users. If not, there’s a likely chance they’ll create a product that no one wants. Using emotional language to describe products and users will help cement the utility of the product itself. It’s about creating a feeling from the product. For example, using a certain type of light therapy device for anti-aging can make a person feel energetic and youthful.
Examine complex problems through models
Creating models gives space to explore and understand the product on a tangible level. Physical models, also known as design artifacts, help define the customer journey map and their interactions with the product.
Explore solutions through prototypes
Before launching a product, a prototype is created to explore possible problems and resolve them. Creating prototypes allows you to test the product out beforehand, understanding how it's used in the real world.
Failing forward
While design thinking doesn't encourage failure, it's normal for a product to need multiple adjustments before it's ready for launch. With each learning curve, the product becomes more improved and customized to the target market.
And this is what we do at Kaiyan Medical. Our light therapy devices are developed through design thinking and expert engineering; we focus on understanding the customer's needs and desires, and ensure they're met.
If you’re considering developing a private label light therapy device, our medical-grade, high-quality devices are the best for your business. We are eager to work with like-minded partners using design thinking to develop effective, safe, and valuable products that harness that power of light.
Written by the best, for the best.
Spring is coming to an end and we're heading into summer. But are you ready for the heat? Our end-of-spring to-do list will make sure you're well-prepared to jump into summer and make the most out of the season while taking care of your well-being and health.
1. Hydrate
Need we say more? The heat is slowly creeping upon us, and usually, we don't notice we're dehydrated until it's too late. Staying hydrated helps regulate your body temperature, prevents infections, keeps your organs functioning optimally and sends nutrients to your cells. Not to mention, it also gives you that radiant summer glow. So, get yourself a large water bottle and start getting your daily H2O in (ideally 64 oz. per day)!
2. Identify your health and wellness goals and make an attainable plan
It's time to focus on you. What are your health and wellness goals? How are you going to achieve them? For example, if you have arthritis or a sleep disorder, what steps will you take to improve your symptoms? Set up reachable health and wellness goals to feel your best during the summer.
3. Get the right light therapy device
You can achieve many of your health and wellness goals via red light therapy. By stimulating your body on the cellular level, you can heal yourself from the inside out. With your unique goals in mind, select a light therapy device to help you along your health and wellness journey.
4. Get a good night's sleep
Sleep is essential. Sleep allows the body to repair itself and be ready for the following day. A lack of sleep aids in weight gain, decreased immunity, and heart disease. A light therapy device can help regulate the circadian rhythm and help reduce sleep disorders, including insomnia.
5. Clear the clutter
Have you done your spring cleaning? While spring cleaning does give your home a bit of a facelift, it also comes with health benefits. A clean home strengthens your immune system, reduces stress and depression, and even helps motivate you. So get cleaning!
6. Spend time in nature
We tend to underestimate the power of mother earth; ye, spending time in nature is crucial for our health. Nature bathing is amazing in reducing stress, lowering blood pressure, reducing anxiety and stress hormones. Plus, the weather is nice now, and there's no reason you should be stuck inside the house. Go out and get some fresh, clean air in nature.
7. Go plant-forward
You may be interested in exploring the world of plant-based meals, and we don't blame you. As summer rolls around, you'll want to focus on eating light and fresh meals. Going plant-based is a great idea for the summer as it helps support your immune system and reduce inflammation. Not only that, but the bloat goes away too! And since it'll be summer, you won't want the bloat to hang around with you at the beach.
8. Make a home garden
If you have a backyard or some balcony space to grow vegetables, give it a try. There's nothing tastier than homegrown fruits and veggies. But aside from that, gardening reduces stress, gives you a vitamin D boost, builds self-esteem, and is a pretty good workout.
9. Get vaccinated
Getting COVID-19 isn't a fun experience for most people. While some aren't severely affected, many people live with long-lasting effects. Protect yourself, your family, and friends by getting vaccinated. Once vaccinated, you can return to your normal life, which is something we all want to do.
10. Find your inner zen
When your mind is healthy, you're healthy. This past year has been stressful, but you don't need to keep the stress inside. Let it out! Meditation helps reduce stress and increases focus, eliminating clutter in your mind. You can practice meditation while using your light therapy device to knock two birds with one stone.
After reading this list, are you ready for summer? It's time you started crossing off items on our end-of-spring to-do list. Make sure to check out Kaiyan's MDA-certified and FDA-approved light therapy devices, choosing one that suits your needs.
Whether you’re a dermatologist, physical therapist, fitness enthusiast or just someone considering integrating light therapy into their practice, you’ve likely heard about the multitude of benefits that these non-invasive yet powerful devices offer. As light therapy continues to gain popularity, more professionals are looking for light therapy devices to level up.
Naturally, you can purchase professional devices from light therapy companies, but you can also develop a light therapy device that can be customized to fit your individual client’s needs. This is where we, Kaiyan Medical, come in to help guide you through the process of producing your very own private label light therapy products at our state-of-the-art manufacturing facility.
If you’re interested in creating your own light therapy products, it’s crucial you understand the development process.
We want our clients to comprehend the creative and manufacturing process of developing private label light therapy devices. As this is your idea we’re bringing to life, you need to be included every step of the way. Here’s our step-by-step process:
Step 1: Feasibility Study
It’s easy to lose money by investing in a product without understanding user needs. If you don’t know your target audience, you’ll struggle to create a viable product. During the feasibility step, we determine the practicality of your project and examine its strengths and weaknesses. This helps to ensure the idea you want to bring to life is viable and effective in achieving its goal.
Step 2: Industrial Design
With our advanced conceptual design team, we determine how we can best engage with your target audience. While we focus on design, we also make sure your device fits under the required safety and health regulations. Our in-house design process creates visually appealing, high-quality, and functional concepts for manufacturing and product planning.
Step 3: Electrical Engineering
Our in-house team has vast experience in lasers, sourcing, prototyping, and LEDs to incorporate these components and masterfully develop your product. Our electrical engineers, who are in charge of this step, take your idea and bring it to life while ensuring high-quality performance.
Step 4: Rapid Prototyping
Rapid prototyping is essential for our projects and allows the client to see and feel their idea in the palm of their hands. In addition, it also helps clients test products with their users and receive constructive feedback. Our rapid prototyping is completed in-house as we have the capacity to create a range of samples varying from simple to complex, multi-piece models.
Step 5: Mass Production
After your idea is turned into a tangible product and has been tested, we then plan production with in-house, pre-pilot quantities. By doing so, we’re able to identify production areas that need to be fine-tuned while ensuring high-quality and performance standards. Once these steps are completed, your product will be ready for shipment. Through our vast experience and stellar team, we can ensure a smooth manufacturing process and will guide you each step along the way, from start to finish.
We’ve been creating MDA-certified and FDA-approved light therapy devices for years. That said, we’ve successfully worked with various brands in different industries, taking their ideas and bringing them to life. Here are some of the brands and products we’ve developed.
DemarkQ
DenmarkQ offers skin care devices that use red and blue light LED to target acne and scarring. The LED light uses the body's natural healing process to improve its overall wellbeing.
Aduro Mask
Established in 2006, Aduro Skincare specializes in LED beauty-related products under a medical license. The product is internationally renowned and clinically proven as an effective, non-invasive therapeutic skin care treatment.
Perfect Countour
Perfect Contour is our line of permanent make-up machines. Our permanent make-up machines were designed for clinical use; however, we feel permanent make-up is more of an art form than a medical procedure through our experience.
Golden Eagles
Teeth whitening has been around for ages, and we've mastered the art of developing effective teeth whitening devices. We currently have over 20 different OEM models for professional whitening and devices for at-home whitening.
Akstra
Akstra's brand focuses on hair regrowth and hair rejuvenation and offers products ranging from home-use to professional-use models. Since Asktra's first line of hair lasers was made for clinical environments, we opted for a sleek and clean design.
Lumiceuticals
Lumiceuticals is a brand focusing on using LED technology for pain relief. We combined LED technology with neoprene material for practical treatment pads. The pads are secured by Velcro straps, making them easy-to-use for customers.
If you’re considering developing private label light therapy devices, at Kaiyan Medical, we create MDA-certified and FDA-approved light therapy devices, ensuring you medical-grade, high-quality devices for your business. We are eager to work with like-minded partners in developing truly effective, safe, and valuable products that tap into the power of light therapy.
We look forward to working with you!
It’s difficult to predict the success of a new product. Even the largest, most mature companies have created products that fail to gain market acceptance and profitability. And as we’ve seen in numerous industries, product success can’t be guaranteed by financial investment or process optimization.
With the need to move fast in the light therapy market and an inability to guarantee success through any means, we continue to seek ways to manage the inherent risk in product development.
There is a gap between user wants and user needs and while it is easy to assume that the difference might not be clear, taking an empathetic approach creates a finer line between the two. Although Creative Directors are problem-solvers at their core, they achieve this by building data-based frameworks for visualizing how best to serve their target audience.
It is no longer about market data assessment and sales hands-off alone; there is a need to properly distinguish between user needs and wants while choosing how best to attend to those needs and paying just enough attention to user wants. Understanding the user metrics for this analysis and insight might seem daunting, especially when the aim is to improve product experience directly, but taking a design-thinking approach helps make better sense of the process.
Popularized by IDEO, Design Thinking is a human-centered, empathy-first approach to creativity and innovation. Its underlying principle focuses on user needs, aspirations, wishes, concerns, and frustrations in attempting to solve their problems. Interestingly, Design Thinking focuses on the most important view from which problem-solving should be approached; the users. When problem-solving is approached from a user’s point of view, it allows for uncovering novel insights into the product’s user flow, thereby finding the right solution to the right problem.
The Design Thinking process is quite similar to the Agile methodology of Product Management; as a matter of fact, Design Thinking helps to materialize the otherwise abstract concept by allowing ease of iteration and faster user-testing processes. Implementing design thinking in product management makes it easy to consider expedient user experience factors. Top on the list includes:
Companies employing design thinking are allowed to release products more often, gather meaningful customer feedback, and validate a product’s use and vision in a marketplace while sustaining a high level of customer satisfaction, as one release builds on another to add features customers desire most.
Implementing design thinking into product development can be broken down into 5 steps:
Most of the companies jump straight to point #4, which is a terrible mistake.
To make things clear, structure your tasks: build up a framework, define both focus points and sticking points of your research, and remember that most questions have two answers — the one that appeals to business and speaks to a customer.
Think like a detective when starting a product development cycle, and ask these questions:
Who is going to use your product? What are their habits and preferences? It is essential to understand real user needs and how they are addressed without your product. Define the key problems and set your sights on them. What’s the context of use? What is their motivation behind using your product, and how can you inspire them to make the most out of it?
Think big. What is the place of your product in the ecosystem? Sometimes it may be just a part of greater service. Keep in mind the environment of use since it creates a general customer experience.
Whether you like it or not, time is vital for your project. “Done” is better than “perfect.” That’s why it’s important to keep the scope of your project in mind, to limit it to essential things for a quick market release.
What is the real value of the product for your customer and your business? What issues does it address, and in what way? Why did you create it, and what’s its role in the company development?
These questions are essential for creating a general perception of the main problem you are solving for your client: it’s so easy to get side-tracked with a load of on-demand, seemingly effortless tasks. Besides, it’s impossible to solve a problem that doesn’t exist, so why carry an extra burden? When details are pushing you to the limit, take an imaginary step back and see the problem from a different angle. Visualize the role of a certain detail in the general canvas of your work. It does not mean you have to bury your project under piles of documentation. We all know that red tape is more about restricting rather than making things easy, and freedom is essential at the initial stages of any project. This is how innovation is born; under conditions of free thought, bright vision, and sheer inspiration.
In his book The Sciences of the Artificial, Herbert Simon started what we now refer to as design thinking. Since then, numerous other works have been published detailing design thinking concepts and how it relates to all manner of different business models. One of the most famous icons to design thinking in the modern era is probably Apple, Inc. Let’s ask ourselves:
· Did you feel you needed an iPod before Apple created?
· Did you feel you needed an iPhone before Apple created it?
Apple’s genius during the early 2000s was not in creating new products that no one had ever heard of. There were dozens of cell phone manufacturers making quality cell phones before the iPhone landed. There were dozens of MP3 players on the market before the original iPod.
But, once Apple entered the arena, none of that mattered. Why? Because Apple understood the unarticulated needs (and in fact, you could even argue that Apple’s real genius was creating a need for a product by releasing that product!) of its customers. How were they able to do this?
How can we solve a problem for our customer in such a way that they don’t even know the problem exists until we show the solution?
Design thinking is a process of five distinct phases of execution. Those phases are:
· Empathize
· Define
· Ideate
· Prototype
· Test
Looking at that list, it seems to be a mix of skills from various disciplines. “Prototype” and “test” seem to be drawn from engineering and product development, whereas “empathize” and “ideate” come from a more psychological, social methodology.
Empathizing immediately sets design thinking apart from most of the other business models out there. True, most business models strive to understand their ideal client’s needs and wants, but few do it from a relational perspective. This is what Simon Sinek talks about in his book Start With Why: That people don’t buy what you do, they buy why you do it. For Apple, that meant understanding the desire of their customers to be a part of something. They weren’t buying things because it was the best. They were buying it because of the reasons behind WHY Apple made it. When the corporate world was turning its back on customer relations and focused more on profits than on value, Apple communicated a different mission and mindset, which allowed their sales to skyrocket.
Another crucial part of design thinking. The problem. The majority of creators will fail at this part because they think about problems as nouns. Problems are verbs. If you see a little girl trying to get cookies from the shelf, people will start listing the problems as:
· She needs a cookie
· She needs an adult
· She needs a ladder
· Maybe she needs milk with those cookies
While the truth is, she needs to reach. Reaching is the problem, not the cookies. If you solve the reaching problem, you solve anything she will want to reach in the future. Once we understand others' unarticulated needs through authentically empathizing, it’s time to define the problem.
Ideation, the process of coming up with potential solutions to your customers’ unarticulated needs, can only occur after those needs have been identified through empathy and the problem defined. Do we solve the problem through a product, or a relationship, or a service? Is it through expanding our business model to include other forms of retail or consumer service? As an operations manager, the unarticulated needs that I wasn’t meeting for my fellow workers were found in the way I was focused on problems, not on them personally. I felt like, and if nothing was going wrong, there was nothing for me to do. What was going on underneath the surface, and what I was failing to do, was to spend time with them, to learn their processes to the point that I could spot potential problems before they actually became problems. Again, this human-centered approach must consider, above all else, the user's experience, whether customer, employee, or client.
Prototyping doesn’t necessarily have to involve models or scaled-down products. Prototyping also applies to non-physical solutions as well, in terms of how we construct frameworks to solve problems. Obviously, there are times when physical prototyping is important, but the overarching goal of prototyping is to apply solutions in a controlled environment to allow for testing, the fifth phase.
The final and simplest phase of design thinking. Since design thinking doesn’t flow like time in a strictly linear fashion between stages, there are times when prototyping leads back to ideation and when defining the problem actually requires more time spent empathizing to reassess the customer’s needs. Because of this frequently recursive nature, by the time we arrive at the design thinking process's final phase, sometimes testing merely confirms the last step in our solution. Other times, it can restart the entire process from the beginning. The importance of moving fluidly throughout all five phases.
Creativity is about doing, not thinking. Design thinking as well is about playing and acting. Those actions will swing between a process-oriented approach and a human-oriented approach depending on the project. At the end of it all, whether we are talking about coworkers or customers, the one thing they all have in common is that they are people looking for solutions to their problems. Solving the problem without addressing the people will only lead to frustration and failure. Providing a solutions-based approach to problems rather than a problems-based approach to problems will guarantee a greater chance of lasting implementation and effectiveness of whatever problem we’re solving.
· https://www.ideou.com/pages/design-thinking
· https://www.creativityatwork.com/design-thinking-strategy-for-innovation/
· https://dschool.stanford.edu/resources-collections/a-virtual-crash-course-in-design-thinking
· https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-process
· https://hbr.org/2008/06/design-thinking