As a company or private healthcare practitioner, you have likely seen or at least heard about the benefits of red light therapy and may be interested in investing in light therapy products. While offering the best light therapy products to your clients is crucial, you also need to know how to promote your light therapy brand, particularly on social media.
The global pandemic shaking up the world also affected the health and wellness industry, requiring companies to re-evaluate their advertising strategies. What worked in the past may not be as effective now, and it's time to adapt to these changes. Through this experience, Facebook Ads have stood out as an excellent option for companies who are looking to increase branding and generate lead interest.
Why Facebook?
Good question! Why is Facebook the best platform for advertising your light therapy products? SproutSocial found that 1.62 billion users visit Facebook daily, and the average cost per click is approximately $1.72 across all industries. In addition, Facebook is the best platform for direct calls-to-action that viewers can see immediately. In other words, Facebook is the place where your light therapy products can gain the most visibility and create lead generation. So, how can you promote your brand on Facebook?
7 Best Practices to Promote Your Brand on Facebook
Stats and numbers are all great, but you need to know how to implement the best practices to gain brand awareness and lead generation for your light therapy brand.
Use GIFs and videos
You need to draw attention to your business, and if you haven’t noticed, our attention span is shorter than ever. While you may not have the marketing budget for videos, GIFs and short videos are great ways to catch eyes onto your ad. For example, if you want to bring awareness to light therapy for psoriasis, an animated ad with a call-to-action will get viewers clicking for more information.
Retarget your audience the right way
Nothing is a coincidence online. If you see an ad pop-up on your social media for jeans, the odds are you were looking for a pair of jeans online not too long ago. It’s important to retarget your ads to website visitors since they’ve checked out your website once, they have a higher chance of returning. 99Firms found that retargeting ads can increase conversion rates by 150%.
Keep an eye on your ad frequency
You want to make sure your ads are doing their job. Keep an eye out on your “ad frequency,” which is the number of times users see your ad. If your ads are being seen too often, it increases the chance of a user reporting it which decreases your relevancy score - in other words, it’s not good. Aim for frequency numbers less than or equal to 2 - if it’s in the 3-4 range, you’re at risk.
Research your competition
While you may think staying away from your competition is a good idea, it’s not. Keep a strong eye on your competition, observing their ad history, which is accessible on Facebook. There, you can see the success of their ads and make data-driven decisions for your own ads.
Test out different audiences
Don’t assume you know your audience without looking at the data. While you may be creating ads for a specific audience, make sure to recreate ads targeting other audiences and analyze the data. You may be surprised to discover you have an active audience that you’ve been ignoring this entire time. This will take some time and experimenting until you find new audiences that connect with your products.
Use your existing audience
Don’t forget about your existing audience! In the marketing world, they’re called your “warm audience.” This means they’re already connected to your company, whether they like your Facebook page or subscribed to your newsletter. Focus on them first before engaging with your new audience (called “cold audience”). By engaging with your warm audience, you create high engagement, which entices your cold audience to engage as well.
Gain attention with free offers
Who doesn’t love a free offer? We all do! So, don’t be afraid to use them to gain leads and create brand awareness. Whether it’s a discount or a free PDF download, people love getting free things.
At Kaiyan, we want our partners to succeed in the light therapy industry. Knowing the changes within the health and wellness industry can help you be one step ahead of the game.
Use the tips above to help you advertise your MDASAP-certified and FDA-approved light therapy products for at-home or clinical use. While we help you create a private label, we also guide you through the marketing process to ensure you have the support and guidance needed. Feel free to contact our team for more information, as we would love to help you through your light therapy journey.
Life without light is darkness. Light plays a vital role in our healthy life. Now the light is expanding the business scope in business for LIGHT THERAPY.
Light therapy also known as phototherapy is a simplified process, where the skin is precisely exposed before a light-emitting source on a routine. This light resembles natural light which helps to stimulate cells in the affected section.
Light Therapy has a notable history. It started back in 1903, when Niels Ryberg Finsen, developed a device that produced synthesized light. He was also awarded Nobel Prize in Medicine for this discovery. Later in 1938, a hospital in Massachusetts performed effective testing on patients with colored lights.
Light therapy at the present considered as one of the standard of care for the treatment of various diseases by most of the healthcare professionals.
According to research, the global cosmetic products market is estimated to be valued at US$ 69 billion in the year 2025. One of the emerging business amongst the beauty and medical market is LIGHT THERAPY.
Light Therapy Market size was valued at USD 811.8 million in the year 2018 and is expected to witness a rise of 4.6% CAGR from 2019 to 2025.
The reason behind the growth of the market is driven by factors like the increase in dermatological disorders such as acne vulgaris, psoriasis, wrinkles. Light therapy market includes the usage of various lights like red, blue, green in dermatological as well as medical, health, sports industry too. The application of light therapy is vast and wide, which makes the market more diverge. It gives different companies an opportunity to participate and explore the market.
Additionally the rising disposable income, growth of upper middle-class population and increasing awareness of beauty products.
Also, modern users are more inclined towards the non-invasive treatment. With favorable reimbursement scenario in and advancement in the product technology, the liking of the light therapy has increased.
The Handheld devices for skin treatment (HDST) category held over 16.5% revenue share in 2018 and is now estimated to grow significantly by 2025. There is a wide adoption of handheld devices in home-care settings since the handheld devices have the ability to avoid the cell disruptions during light therapy treatment.
Handheld devices for skin treatment (HDST) segment held over 16.5% revenue share in 2018 and is projected to grow significantly by 2025. Ability of handheld devices to avoid cell disruption during light therapy device placement will upsurge its adoption in noninvasive interventions. Wide adoption of handheld devices in homecare settings will thus spur segment size.
Light visor segment is projected to witness robust CAGR of more than 4% over the forthcoming years. Adoption of portable lightening units such as light visors for effective patient management will accelerate segment growth over the coming years.
Light therapy market is evolving day by day. In the past decade, there is a significant growth in this market. The wide range of applications in health, fitness, sports, beauty and medical field has increased the interest of buyers.
Sleeping disorder market segment was valued over USD 110 million in the year 2018 and is estimated to witness a similar trend during the upcoming years. The rising prevalence of sleep disorders such as Seasonal Affective Disorder (SAD), insomnia and jet lag and will uplift this segment growth. Additionally, the rising demand for light therapy for patients suffering from circadian rhythm will amplify the adoption of light therapy in the predictable future.
Another segmentation of application is the different forms where light therapy is being used like clinics, salons, home, hospitals etc. Dermatology clinics held more than 26% revenue share in 2018 as per a report. Also, the application at home is at soar. The end-users convenience is a major reason for the home-care setting application great market value which was around USD 495 million in 2018.
Blue light segment accounted for more than 26% revenue share in 2018 and will exhibit substantial growth over the coming years. Extensive adoption of blue light in the treatment of sun damage as well as premalignant or malignant skin cancer should propel segment growth.
Red light segment is anticipated to witness around 4.5% CAGR over the forthcoming years. Wide application of red-light therapy in the treatment of orthopedic conditions such as joint pain, inflammation and arthritis will surge its adoption over the coming years.
Dermatology clinics held more than 26% revenue share in 2018 and will exhibit momentous growth over the forecast timeline. Rising incidence of skin disorders coupled with increasing demand for non-invasive procedures will foster segment growth during the forthcoming years.
Home-care settings segment was valued around USD 495 million in 2018 due to increasing patient preference towards home-care. Benefits offered by home-care settings such as quality treatment at affordable prices and reduced risk of dermatological clinics acquired infections will fuel the business growth.
North America light therapy market will witness over 4% CAGR over the analysis timeline. Rising prevalence of skin disorders including eczema and skin cancer in North America is key factor driving light therapy business growth. Strong foothold of key industry players in the region will positively impact industry growth.
Asia Pacific light therapy market was valued more than USD 175 million revenue in 2018. Urbanization, changing lifestyle and increasing prevalence of depression and hypertension in the region will favor regional business growth. Increasing healthcare reforms in countries such as China will further drive Asia Pacific light therapy industry growth in the coming years.
https://www.themarketreports.com/report/global-acne-light-therapy-devices-market-research-report
https://www.gminsights.com/industry-analysis/light-therapy-market
https://www.goldsteinresearch.com/report/cosmetics-industry-beauty-market-size-share-trends-demand
We’re in an era unlike any other, wherein companies can use digital technology as a way to connect with their audience. With machine learning developments, artificial intelligence (AI), and data analytics, product marketing has evolved immensely over the past few years. This evolution welcomes new opportunities for both consumers and companies, alike. With millions of products on the market, it’s crucial to stand out among the rest.
This is where personalization comes into play. While at one point, having your name appear in an email was revolutionary, today, personalization focuses on creating a tailored experience for each customer, going above and beyond to engage with both prospective and returning customers.
People are constantly inundated with commercials and ads, between their phones, computers, TVs, or on billboards. It’s endless. After some time, it’s normal for people to glaze over advertisements as they become desensitized to them. However, through personalization, companies can interact with their audiences more authentically, creating a genuine connection, resonance, and ultimately, a long-term relationship with that individual. Rather than treating customers as a lump sum, companies can uniquely approach customers, depending on the provided data.
But why does personalization matter in product marketing?
Provide exceptional customer service
Consumers want the best customer service available from beginning to end. This includes social media engagement, emails, troubleshooting, and more. Research by Salesforce discovered that customers are willing to provide more data in exchange for personalized marketing, with 58 percent of participants stating a personalized experience is extremely important to them when making a purchase. By retaining more data from consumers, you can provide that experience for them.
Increase sales and conversions
Personalized marketing, on a business level, just makes sense. If you’re engaging with your target audience and connecting with them, they will consume your business message and avoid your competitors. Seventy-five percent of consumers prefer buying from a brand that knows their name and purchase history, meaning they want to feel as though they’re a unique buyer and that their needs are seen (and met).
Nurture existing customers
A customer making one purchase is good. But do you know what’s better? A customer returning to make multiple purchases. Customer retention is crucial for the success of your business. By increasing customer retention by 5%, you can increase profits by 25 to 95 percent. Personalized marketing will have your customers coming back for more through creating multiple touchpoints between the customer and the brand. For example, there are many light therapy products available; however, by enhancing user experience – through the highest quality products, tangible results, and superior customer service before and after their purchase – they will continue to invest in your business.
Your customers expect it
In today’s digital world, most consumers have grown accustomed to personalized marketing since it improves their overall experience. Consumers await relevant and convenient recommendations, offers, and products from brands.
By adopting personalization tactics, consumers will stay engaged with your brand – plan and simple. For example, many people may be interested in investing in light therapy for hair loss but will refrain from doing so if they do not feel connected with the brand they’re purchasing from. This is where targeted advertising and email marketing can make a significant difference in their decision to seek out your brand. That consumer wants to feel like you genuinely care and understand their pain point, and are there to provide solutions.
While this may sound a bit overwhelming, it’s not. Luckily, when working with the expert marketers at Kaiyan, we’re focused on helping you every step of the way. We want your products to succeed, which is why our skilled team focuses on the various angles of bringing incredible technology and innovative products like light therapy devices to market. Contact us for more information.
Perhaps you have an incredible product idea, but you’re not sure how to make it a reality. Welcome to one of the most common problems people have when developing a product. An idea is one thing, but the process of making it a tangible product is another. Yet, it’s not always as complex as it may seem.
You may have heard of roadmapping but ignored it, thinking it was not an important step of the product development process. However, you may want to take a closer look: with the right roadmap strategy, your products can become a reality more efficiently. When going from an idea to a product, it’s crucial to understand what roadmapping is and how it can bring your product to life.
What is roadmapping?
You of course want your product to be a hit. To achieve that, we must establish a solid foundation to ensure the process is smooth from start to finish. Roadmapping is the strategy of determining the necessary actions, steps, and resources to bring an idea to life.
For example, product roadmapping involves the product manager and their team breaking down the steps to go from a vision to a market-ready product. The team undergoes the necessary research, pooling together their ideas and then laying the foundation for achieving each step of the process and the challenges they may face along the way. Then, they prioritize each item and update the roadmap along the way, making sure they stay on the right path until completion.
The secret to success
Roadmaps are often underestimated and overlooked during the product design process. Yet, they’re a critical element of product development. Roadmaps are detailed documents going through each step of the way, ensuring each step is a necessary part of the overall strategy.
There are three main parts of a roadmap that will guide you from start to finish. The three main elements are:
2. Strategic Planning
3. Coordinating between teams
As you can see, each step of the roadmap will help push your product closer to launch. If each step is executed correctly, the product will come to life and enter the market with impact.
However, creating a roadmap is no easy process. If one step is overlooked or lacks understanding, it will prolong the process and create possible issues down the road - like a domino effect. A well-detailed roadmap requires an investment of time and research but well worth the investment. With the right roadmap, your product’s development will stay on track and keep you focused on your goals.
At Kaiyan, our light therapy products go through the roadmapping process to ensure your private label or product not only fits your vision, but is developed using the best resources and teams for each step of the way.
To learn more about creating your own red light therapy private label, please contact our team. We would love to discuss your ideas and create a personalized roadmap to help you along your journey.
