The health and wellness industry is booming, with more and more people interested in elevating their well-being. As health and wellness products are taking over with an influx of emerging brands, it’s important your business gets noticed. If you’ve created a private label light therapy product with us, that’s only the first step in developing a successful brand.
Understandably, you know the competition is thick. So, you’ll need to use all the resources available to you if you want to sell the best red light therapy products on the market. The beauty of light therapy is that it can tackle various aesthetic issues and health concerns, including hair loss, psoriasis, muscle and joint pain, and sleep disorders. Naturally, these benefits offer you a wide range of opportunities. But before we jump ahead, here are the six ways to promote your health and wellness brand.
6 Ways to Promote Your Health and Wellness Brand
So how can you promote your light therapy brand? Let’s dive in.
Focus on the long-term
It’s easy to get sucked into a product that’s trending. But you don’t want that. You want to be able to grow your business over time and last longer than a “trend.” While developing your business, it’s essential you create branding that’s timeless. Your business isn’t a pop-up shop, it’s a long-term venture. Focus on a brand message and web design that can sustain itself over the long-run.
Know your target audience
Many new health and wellness businesses make the mistake of targeting too broad of an audience. They fear they’ll push potential customers away, yet the secret to a successful business is knowing your specific target audience. Not everyone is interested in your product, and that’s okay. What’s important is you focus your attention and invest your time on an audience that is interested. To achieve this, know your brand message and who your light therapy products will help. For example, for light therapy skin cancer treatment, your target audience would be those who have or are recovering from skin cancer.
Don’t ignore social media
Don’t underestimate the power of social media. With the right posts, you can attract your target audience and use social media platforms to create brand awareness and develop trust. Social media is also an amazing tool for testimonials and connecting with your audience on a more personal level. Not to mention, you can also invest in paid ads to help deliver your content to the right audience.
Highlight customer success
When it comes to online purchasing, people are more skeptical than ever. This means if you want people to invest in your light therapy products, you need to provide testimonials and social proof that they’re as amazing as you claim them to be. Take the time to post reviews and testimonials on your website and social media platforms to create trust and authority in the light therapy industry. People want to know they can trust your brand.
Make sure your site is mobile-friendly!
Your business must be mobile-friendly. Why? Because over 79% of smartphone users have made a purchase online using their mobile device in the last six months. As a business, your website needs to be easily accessible via mobile phone. If your site takes more than 2-3 seconds to load, there’s a high chance your visitors will leave the page. In other words, having a mobile-friendly website is a must.
Email campaigns are underrated
We tend to think of emails as an old-school marketing method; however, they are essential when communicating with your customers and building a list of qualified leads or customers. You can use email campaigns to create brand awareness, nurture existing customer relationships, and offer discounts and deals on new products. Creating the right email campaigns takes trial and error as you need to know how to engage with your audience and get their attention.
If you’ve taken the first step in creating an awesome product, congratulations! Now, it’s time to develop your online presence. If you haven’t created a private label light therapy device yet, contact Kaiyan for more information on the process to create MDA-certified and FDA-approved light therapy devices. Our team would love to work on your light therapy concept and bring it to life.
The health and wellness industry isn’t lacking eager customers who want to improve their overall well-being—we have the numbers to prove it. In 2020, the global health and wellness market reached a value of $ 3.31 Billion and is expected to reach $ 4.24 Billion by 2026. It’s clear people are seeking ways to reduce lifestyle-related diseases and slow down the aging process.
While many companies stay in their comfort zone, they ignore the needs and challenges their customers face. However, by trying to understand user experience, companies can improve the overall customer experience and reduce costs. One of the most promising ways to understand a customer’s experience is by design thinking.
While many companies stay in their comfort zone, they’re ignoring the needs and challenges their customers face. However, by trying to understand user experience, companies can not only improve the overall customer experience, but reduce costs. One of the most promising ways to understand a customer’s experience is by design thinking.
As said in Harvard Business Review, design thinking is “a set of principles...empathy with users, a discipline of prototyping, and tolerance for failure chief among them—is the best tool we have for creating those kinds of interactions and developing a responsive, flexible organizational culture.” But what does that actually mean?
Unlike traditional methods of problem-solving, design thinking focuses heavily on understanding customers before focusing on solutions. By knowing the customer's challenges and experiences, a more personalized and well-thought solution can be made.
For example, Kaiyan's Aduro 7+1 face mask for light therapy was created via design thinking. Instead of simply creating a mask for professional use, we went through various prototypes and tests to understand the customer's needs and the challenges they may face. Users commented on needing an adjustable fit, so we added an adjustable velcro head strap for improved comfort.
But there’s more to it than that. With design thinking, there are a specific set of principles we follow when creating a product.
Design thinking focuses on user experience
To develop empathy with users, the design team needs to understand the needs and desires of users. If not, there’s a likely chance they’ll create a product that no one wants. Using emotional language to describe products and users will help cement the utility of the product itself. It’s about creating a feeling from the product. For example, using a certain type of light therapy device for anti-aging can make a person feel energetic and youthful.
Examine complex problems through models
Creating models gives space to explore and understand the product on a tangible level. Physical models, also known as design artifacts, help define the customer journey map and their interactions with the product.
Explore solutions through prototypes
Before launching a product, a prototype is created to explore possible problems and resolve them. Creating prototypes allows you to test the product out beforehand, understanding how it's used in the real world.
Failing forward
While design thinking doesn't encourage failure, it's normal for a product to need multiple adjustments before it's ready for launch. With each learning curve, the product becomes more improved and customized to the target market.
And this is what we do at Kaiyan Medical. Our light therapy devices are developed through design thinking and expert engineering; we focus on understanding the customer's needs and desires, and ensure they're met.
If you’re considering developing a private label light therapy device, our medical-grade, high-quality devices are the best for your business. We are eager to work with like-minded partners using design thinking to develop effective, safe, and valuable products that harness that power of light.
Light therapy has many benefits, working from the inside, out. It not only helps with our appearance but also internal wellness — because who said beauty's just skin deep?
Many people find themselves turning to this new form of treatment since it's non-invasive and comes with long-term positive effects — something most people aren't used to hearing.
While outwardly, the skin smooths out, pores are reduced, wrinkles diminished, and collagen restored. Inwardly, light therapy works directly with our cells, generating an increase of ATP, the energy that fuels us.
LED Light Therapy uses color wavelengths of visible light, each with specific skin benefits. Due to sun damage, aging, skin disorders, healthy skin cells are compromised and have a more difficult time renewing themselves normally.
But why are wellness gurus going crazy for light therapy?
Light therapy is not that new; however, it's been gaining popularity due to its benefits, especially in the wellness industry. While everyone is eager to look younger, going under the knife is very invasive. Light therapy is not only effective and easy to use; it's non-invasive. The device needed for light therapy is usually a lamp or light therapy box.
Is light therapy good for skin? Absolutely. And one of the best things next to the long-term effects is that light therapy can be used as laser light therapy at home. This is the most comfortable way of having the benefits of light therapy. Many celebrities themselves are opting for this route as opposed to invasive treatments.
Light is used as a source of energy, and our skin soaks it up, turning it into ATP (our life fuel). Cells reproducing faster and more efficiently brings the repair and rejuvenation of damaged cells, or, in the case of treating acne, kill bacteria. This stimulates the production of collagen and elastin, boosts circulation, and accelerates tissue repair. You simply lie underneath a light screen during the treatment while the LED light device.
What can light therapy be used for you may be wondering? It isn't only beneficial for your skin; it works directly within our cells, accelerating ATP production. This makes it helpful with overall health, physical and mental. Light exposure has also been linked to being a trigger of serotonin, the way natural light does as well. Not only does it trigger serotonin, but also melatonin, which helps regulate your sleep cycle.
Luckily, instead of having to go to a doctor for your treatments, you have your own LED light therapy mask or device in the comfort of your home. Allowing wellness gurus and everyday people to enjoy the benefits of red light therapy.
Light therapy devices work not only the face but as a full body treatment that can help with muscle tension and fascia. Fascia is the connecting tissue that holds every organ, blood vessel, bone, nerve fiber, and muscle in place.
Gwyneth Paltrow even explores on goop.com the many different appealing sides to it. “Light acts as a mild stressor on the body in a dose-dependent manner. We always consider stress to be a bad thing, but at low levels, stress can be good for us. It conditions our tissues and stimulates endogenous protective responses that prime us for either existing or future insult.”
Kourtney Kardashian has taken her LED light therapy mask to the public as well, promoting the device and its benefits. She enjoys both red and blue light treatments, often posting her with her at-home mask. She’s mentioned retinol use alongside the regular treatments, and other skin rejuvenating products.
But more and more celebrities and wellness gurus are turning to light therapy for a full body treatment. Jessica Alba, alongside celebrities including Emma Stone, Chrissy Teigen, Lena Dunham, Kelly Rowland, and Real Housewives of New York City’s Carole Radziwill, have openly discussed red light therapy treatment.
Many top skincare and wellness brands are turning to Kaiyan for their red light therapy device production. And though we produce devices that are incredibly effective, our devices are also MDASAP-certified and FDA-approved, giving you security in knowing your devices not only are effective but are safe. Contact our team for more information.
Certified pup parents know pets could easily sense when we’re feeling sad, happy, scared, or sick. Our furry friends could probably read us better than we could read them. However, active pets are also prone to injuries, cuts, wounds, inflammation, and infections like human beings.
If you’re a pet owner, you’d always want to give your pets the best care possible to make sure they are healthy and happy at all times. Thankfully, medicine has innovated well enough to find more advanced treatments and maintenance tools for our canine friends. In recent years, pet owners and some veterinarians have been using safe, non-invasive, and high-tech treatments for pets and domestic animals such as Red-Light therapy.
Red light therapy has been utilized by the veterinary world to deliver similar benefits to pets, just like humans. Red light therapy is a non-invasive treatment and a form of photobiomodulation that alters animal cells' physiology.
Light therapy produces wavelengths of photons that the photoreceptors in the animal’s bodies can absorb. The light provides alteration to the animal cells that result in numerous benefits such as better blood circulation and natural cellular regeneration.
Multiple studies support the efficacy of red-light therapy to animals. A 2017 study shows how Red Light therapy promoted faster healing for dogs that underwent bone surgery. The findings were also complemented by another study that suggests near-infrared wavelengths promoted bone cell reproduction for dogs.
When our pets sprain their ankles or cut their pads, their cells become damaged. As a result, their bodies need cell energy in the form of adenosine triphosphate (ATP) to repair damaged cells and tissues.
The photoreceptors in their body absorb red light. The light stimulates ATP production in the animal’s body that results in faster delivery of nutrients and better excretion of toxins. All of these processes are essential for the body’s healing.
Red Light also promotes better circulation as it stimulates Nitric Oxide production to help blood vessels remain flexible. Injured or damaged cells need proper blood flow for healing. Light therapy helps in the healing process by increasing blood flow to ensure enough nutrients and oxygen in the affected area.
Red light is beneficial for surface healing by helping tissues that are potent in hemoglobin. On the other hand, near-infrared light can work better on deeper wounds as it can pass through the animal’s body's deeper tissues.
Innovators like Kaiyan Medical uses the FDA-cleared Red Light Therapy pad that utilizes the combined technology of Red Light-emitting diodes that can penetrate the skin and infrared wavelengths that can heal muscles, ligaments, and tendons. Red light and near-infrared wavelengths are the ideal combination of surface and inner healing.
Aside from providing the cells with energy, the light also stimulates collagen production, which aids in repairing damaged tissues. Collagen is an essential protein that can help get rid of scars and wounds.
Skin and Surface issues
Deeper surface issues
General Maintenance
Light therapy can be your best therapeutic tool in boosting your pet’s overall wellbeing. As a general rule, light therapy is a safe and non-invasive option for treating minor issues and maintaining their overall health. However, if your pet is undergoing more severe health problems, it’s best to consult your veterinarian for a more conducive treatment plan. While red light therapy is not a panacea for all your dog’s health issues, it’s a low-risk and pain-free option to complement treatments and to promote overall wellness for your beloved pet.
Spring is coming to an end and we're heading into summer. But are you ready for the heat? Our end-of-spring to-do list will make sure you're well-prepared to jump into summer and make the most out of the season while taking care of your well-being and health.
1. Hydrate
Need we say more? The heat is slowly creeping upon us, and usually, we don't notice we're dehydrated until it's too late. Staying hydrated helps regulate your body temperature, prevents infections, keeps your organs functioning optimally and sends nutrients to your cells. Not to mention, it also gives you that radiant summer glow. So, get yourself a large water bottle and start getting your daily H2O in (ideally 64 oz. per day)!
2. Identify your health and wellness goals and make an attainable plan
It's time to focus on you. What are your health and wellness goals? How are you going to achieve them? For example, if you have arthritis or a sleep disorder, what steps will you take to improve your symptoms? Set up reachable health and wellness goals to feel your best during the summer.
3. Get the right light therapy device
You can achieve many of your health and wellness goals via red light therapy. By stimulating your body on the cellular level, you can heal yourself from the inside out. With your unique goals in mind, select a light therapy device to help you along your health and wellness journey.
4. Get a good night's sleep
Sleep is essential. Sleep allows the body to repair itself and be ready for the following day. A lack of sleep aids in weight gain, decreased immunity, and heart disease. A light therapy device can help regulate the circadian rhythm and help reduce sleep disorders, including insomnia.
5. Clear the clutter
Have you done your spring cleaning? While spring cleaning does give your home a bit of a facelift, it also comes with health benefits. A clean home strengthens your immune system, reduces stress and depression, and even helps motivate you. So get cleaning!
6. Spend time in nature
We tend to underestimate the power of mother earth; ye, spending time in nature is crucial for our health. Nature bathing is amazing in reducing stress, lowering blood pressure, reducing anxiety and stress hormones. Plus, the weather is nice now, and there's no reason you should be stuck inside the house. Go out and get some fresh, clean air in nature.
7. Go plant-forward
You may be interested in exploring the world of plant-based meals, and we don't blame you. As summer rolls around, you'll want to focus on eating light and fresh meals. Going plant-based is a great idea for the summer as it helps support your immune system and reduce inflammation. Not only that, but the bloat goes away too! And since it'll be summer, you won't want the bloat to hang around with you at the beach.
8. Make a home garden
If you have a backyard or some balcony space to grow vegetables, give it a try. There's nothing tastier than homegrown fruits and veggies. But aside from that, gardening reduces stress, gives you a vitamin D boost, builds self-esteem, and is a pretty good workout.
9. Get vaccinated
Getting COVID-19 isn't a fun experience for most people. While some aren't severely affected, many people live with long-lasting effects. Protect yourself, your family, and friends by getting vaccinated. Once vaccinated, you can return to your normal life, which is something we all want to do.
10. Find your inner zen
When your mind is healthy, you're healthy. This past year has been stressful, but you don't need to keep the stress inside. Let it out! Meditation helps reduce stress and increases focus, eliminating clutter in your mind. You can practice meditation while using your light therapy device to knock two birds with one stone.
After reading this list, are you ready for summer? It's time you started crossing off items on our end-of-spring to-do list. Make sure to check out Kaiyan's MDA-certified and FDA-approved light therapy devices, choosing one that suits your needs.
