While the world has been turned upside down, there’s one thing that’s been growing steadily with popularity: light therapy products. Perhaps you’ve tried out an infrared sauna or had an LED facial before, but haven’t dabbled in red light therapy products because of the assumed barrier to entry.
Whether it’s a light therapy face mask or a light therapy panel, these products are designed to emit red and infrared light to penetrate deeply into the skin and heal the body from the inside out. And this is why big brands are prioritizing light therapy products - they do what your skin serums and creams, and even more invasive and pharmaceutical products cannot.
Red light therapy devices are able to focus on specific parts of the body, like the face, or provide full-body healing as they treat inflammation, hair loss, arthritis, wrinkles, joint pain, wounds, and much more. Red light therapy can address root problems rather than just the symptoms, by treating conditions from the inside out.
While the global light therapy market was valued at $874 million last year, it’s expected to increase at least 5% more by 2027. The light therapy market is gaining in popularity for mental health treatment and many other physical ailments. However, the skincare industry is jumping on the opportunity to finally give customers the perfect skin they’ve been hoping for.
Dr. Dennis Gross DRx SpectraLite FaceWare Pro has gained huge recognition as 97% of users of the mask participated in a clinical study saying that it showed overall improvement in acne after 2 weeks and overall improvement in fine lines, wrinkles, skin tone, and acne after 10 weeks.
While most topical anti-aging products like creams and serums take a significant amount of time to show results, red light therapy research shows incredible results within the first couple of weeks of treatment. In addition, red light therapy products are proving to maintain long-term results without invasive and harmful procedures. Therefore, it’s a popular form of anti-aging therapy for those looking to increase collagen production and reduce fine lines and wrinkles - fast.
Consumers are looking for natural health, wellness, and anti-aging solutions without the hefty short- and long-term side effects. Another reason for red light therapy’s increasing popularity is due to its healing properties and low-cost technology. One device has the power to deliver the right amount of red and infrared light to penetrate through the body’s tissues and heal from the inside out. The technological advances in the industry improved safety and made it an affordable treatment. In addition, red light therapy treatments can be received from the comfort of one’s home, lasting an average of 10 minutes per treatment.
Celebrities are also jumping on this beauty trend, with stars like Kourtney and Khloe Kardashian using red light therapy masks as a part of their skincare routine. Kourtney Kardashian regularly uses red and blue light, with red light treating stimulating collagen production and minimizing fine lines and wrinkles, while blue light destroys acne-causing bacteria and decreases scarring.
For the first time, there’s a non-invasive, powerful skincare product on the market - and it actually works. These treatments not only produce results, but do so without investing hours per day and thousands of dollars. It’s quick, efficient, and provides long-term results.
Luckily, Kaiyan Medical produces MDA-certified and FDA-approved light therapy products and devices for your own at-home treatment or even for your patients. We've worked hard to provide solutions for both patients and healthcare practitioners, catering to various needs. Whether you're looking to private label your own light therapy devices or for home use, contact our team as we would love to help you through your light therapy journey.
The health and wellness industry is booming, with more and more people interested in elevating their well-being. As health and wellness products are taking over with an influx of emerging brands, it’s important your business gets noticed. If you’ve created a private label light therapy product with us, that’s only the first step in developing a successful brand.
Understandably, you know the competition is thick. So, you’ll need to use all the resources available to you if you want to sell the best red light therapy products on the market. The beauty of light therapy is that it can tackle various aesthetic issues and health concerns, including hair loss, psoriasis, muscle and joint pain, and sleep disorders. Naturally, these benefits offer you a wide range of opportunities. But before we jump ahead, here are the six ways to promote your health and wellness brand.
6 Ways to Promote Your Health and Wellness Brand
So how can you promote your light therapy brand? Let’s dive in.
Focus on the long-term
It’s easy to get sucked into a product that’s trending. But you don’t want that. You want to be able to grow your business over time and last longer than a “trend.” While developing your business, it’s essential you create branding that’s timeless. Your business isn’t a pop-up shop, it’s a long-term venture. Focus on a brand message and web design that can sustain itself over the long-run.
Know your target audience
Many new health and wellness businesses make the mistake of targeting too broad of an audience. They fear they’ll push potential customers away, yet the secret to a successful business is knowing your specific target audience. Not everyone is interested in your product, and that’s okay. What’s important is you focus your attention and invest your time on an audience that is interested. To achieve this, know your brand message and who your light therapy products will help. For example, for light therapy skin cancer treatment, your target audience would be those who have or are recovering from skin cancer.
Don’t ignore social media
Don’t underestimate the power of social media. With the right posts, you can attract your target audience and use social media platforms to create brand awareness and develop trust. Social media is also an amazing tool for testimonials and connecting with your audience on a more personal level. Not to mention, you can also invest in paid ads to help deliver your content to the right audience.
Highlight customer success
When it comes to online purchasing, people are more skeptical than ever. This means if you want people to invest in your light therapy products, you need to provide testimonials and social proof that they’re as amazing as you claim them to be. Take the time to post reviews and testimonials on your website and social media platforms to create trust and authority in the light therapy industry. People want to know they can trust your brand.
Make sure your site is mobile-friendly!
Your business must be mobile-friendly. Why? Because over 79% of smartphone users have made a purchase online using their mobile device in the last six months. As a business, your website needs to be easily accessible via mobile phone. If your site takes more than 2-3 seconds to load, there’s a high chance your visitors will leave the page. In other words, having a mobile-friendly website is a must.
Email campaigns are underrated
We tend to think of emails as an old-school marketing method; however, they are essential when communicating with your customers and building a list of qualified leads or customers. You can use email campaigns to create brand awareness, nurture existing customer relationships, and offer discounts and deals on new products. Creating the right email campaigns takes trial and error as you need to know how to engage with your audience and get their attention.
If you’ve taken the first step in creating an awesome product, congratulations! Now, it’s time to develop your online presence. If you haven’t created a private label light therapy device yet, contact Kaiyan for more information on the process to create MDA-certified and FDA-approved light therapy devices. Our team would love to work on your light therapy concept and bring it to life.
As humans, we are made of energy and fueled by light. While nutrition and exercise play a role in our well-being and health, light plays a crucial role in us functioning optimally. New and groundbreaking research is unearthing a new understanding of how our cells function and the evidence points to the power of light.
Through technological advancements in science, it’s discovered that our bodies operate similar to a battery. Wavelengths of light give us power, while our overall health determines our ability to receive and maintain the energy from light. And this is where light therapy comes into the equation.
Science has proven that our bodies interact with specific wavelengths that benefit our bodies in various ways.
Red light therapy devices, such as light therapy masks, shine red and near-infrared light onto the skin, stimulating the production of adenosine triphosphate (ATP) within the mitochondria. By stimulating ATP, damaged cells heal, and new cells are produced faster than normal. But we’ll talk more about that in-depth a little later.
Red light therapy comprises both red light and infrared wavelengths, penetrating through the skin’s layers, right into the cells. Red light wavelengths boost collagen and elastin and improve cell communication. It penetrates superficially and helps aid various skin conditions.
Near-infrared wavelengths stimulate healing, increase mitochondrial function, and improve blood flow and tissue oxygenation. Near-infrared wavelengths penetrate deeply into the body.
At the core of your body’s healing capabilities are the mitochondria. The mitochondria play a vital role in your internal organs and tissue, including the liver, skin, heart, and muscles. It’s in charge of the body’s energy supply via ATP (adenosine triphosphate).
With both working together, they provide energy to our body and maintain the cell cycle and growth. This is why you’ll often hear the mitochondria referred to as the “powerhouse of the cell.”
Here's how the mitochondria is affected by red light:
Interestingly, our body weight is made of 70% water, with 99% of our bodies' molecules also made of water, making it a powerful component in red light therapy treatment.
Research by Prof Gerald Pollock of the University of Washington proved that water adjacent to a cell is structured water, also known as EZ water. This specific water forms a separation of charge, functioning in the body as positive and negative poles - similar to a battery.
While we’ve been talking about red light therapy, what does it actually mean? Typically, “red light therapy” refers to natural light treatments which deliver red and near-infrared wavelengths as natural sunlight using LEDs or cold lasers.
While you may think red light therapy includes all colors of light, it doesn’t. The term doesn’t include blue or white light, and it isn’t equivalent to full-spectrum light. Red light therapy doesn’t rely on heat, differentiating it from other light-based treatments such as infrared saunas and heat therapy.
Red light therapy is also known as RLT, photobiomodulation (PBM), phototherapy, LED therapy, LED light therapy, infrared therapy, low-level laser therapy, or low-level light therapy (LLLT).
As stated before, red light therapy works to heal the entire body and functions on multiple levels.
Red light therapy affects the body in multiple ways, including bodily systems:
Fascia
Fascia is the thin casing of connective tissue that surrounds virtually every organ, muscle, nerve fiber, blood vessel, and bone in place. While it performs as an internal structure for your body, the fascia also contains nerves, making it almost as sensitive as skin.
The fascia may look like a layer of tissue; however, it’s made up of interwoven layers of collagen and elastin fibers. The fascia is overlooked, yet over recent years, it has been the key to understanding how changes in one area of our body affect others. Red light therapy works to improve communication within the fascia network.
Gut-Brain Axis
The gut-brain axis connects the emotional and cognitive centers of the brain with peripheral intestinal functions. Recent research discovered the importance of gut microbiota concerning these interactions.
Red light therapy can positively influence mood and neuropsychological issues by the following:
Immune System
Red and near-infrared light penetrate through the skin into the cells, which results in low-dose metabolic stress that strengthens the cells’ anti-inflammatory and natural defense systems. In turn, the body becomes resilient to infections.
Safe and low exposure to red light therapy improves the body’s response to external viruses and bacteria. Red light therapy can influence the immune response in the following ways:
Circulatory System
Red light therapy is scientifically proven to increase the micro-circulation of blood and support the circulatory system as a whole by stimulating the development of new capillaries which carry oxygen throughout the body.
Proper oxygen supply and flow are essential for the proliferation of cells, protein synthesis, tissue restoration, inflammatory response, and angiogenesis. In addition, circulation is also responsible for waste elimination, specifically degenerated cells.
Nervous System
The nervous system includes the brain, spinal cord, neurons, and neural support cells, which is your body’s command center. It controls your movements, automatic responses, and other body systems such as digestion and breathing.
Red light therapy affects the nervous system in the following ways:
For all forms of nerve damage, red light therapy offers non-pharmaceutical treatment options.
Stem Cells
Red light therapy shows impressive results regarding stem cell growth, maximizing the potential of stem cell implantation for various medical needs. Therefore, red light therapy may show positive results after surgery to stimulate stem cells which repair tissues and organs.
In studies, red light therapy has proven to stimulate mesenchymal stem cells in bone marrow, enhancing their ability to reach the brain. This research shows the possibilities of using red light therapy to heal degenerative conditions, including Alzheimer’s, Parkinson’s disease, and dementia.
It’s clear red light therapy provides multilevel treatment to the body, becoming a popular natural and holistic option for both professionals and consumers, but where did it come from?
Light therapy technology isn’t new; it’s been around for decades as NASA experimented with red light therapy during the 1980s and 1990s. Over the past 10-20 years, red light therapy reached a breakthrough in LED lighting technology, allowing the production of safe and affordable clinical and at-home devices.
In 2016, Kaiyan Medical became the first leading manufacturer of red light therapy of affordable FDA-approved and MDASAP-approved light therapy devices.
We mentioned red light therapy being a holistic treatment option, but what does that mean. Holistic medicine is a full-body approach to healthcare. By focusing on the body, mind, and soul, the body receives the full support and care it needs to function optimally.
Principles of Holistic Medicine
Holistic medicine is based on the following principles:
The purpose of treatment is to identify the underlying cause of the disease, rather than treating only the symptoms.
While there are endless benefits the body receives from red light therapy, here are the six main benefits.
Photobiomodulation, in other words, red light therapy, has proven effective against carpal tunnel syndrome, mucositis, neck pain, menstrual cramps, temporomandibular joint pain, and neuropathic pain from amputation. It also significantly reduces the pain of hypersensitivity while improving sensorimotor function.
These improvements come after anti-inflammatory cells populate the injured area, providing long-lasting pain relief. In addition, it’s also been shown to provide effective relief by affecting the following:
Red light therapy has proven to be highly effective in rapidly treating wounds from burns, scars, bedsores, ulcers, surgery incisions, and diabetic neuropathy.
NASA strongly supports this claim as this technology was used in treating wounds. Red and near-infrared light proves effective in all four phases of the wound-healing process:
These processes are regulated by various factors connected via nitric oxide (NO) signaling release, adjusted by light energy.
An issue the body encounters when trying to heal a wound is low oxygen flow, and red light increases the flow of oxygen, speeding up the natural healing process. By reducing inflammation and increasing oxygenation of the wounded area, blood vessels can form, rapidly repairing the area, lessening pain and scarring.
By reducing pain, red light therapy eliminates the reliant on pharmaceutical painkillers during the healing process.
The human body receives energy on the cellular level, maintaining communication between organs and ensuring disease resistance.
A strong immune system works to protect the body from harmful bacteria and viruses at all times. With red light therapy, the body receives a boost of support as it releases nitric oxide and melatonin, two components involved in DNA repair and antimicrobial.
This process is called hormesis. Red and near-infrared wavelengths penetrate through the skin into the cells, causing mild metabolic stress, which stimulates cells to activate their anti-inflammatory and antioxidant response.
With the support of red light therapy, the body is better prepared to fight infections. Numerous studies have proven red light therapy to have the following effects on the immune system:
Inflammation in the body can be acute and topical (short-term, resulting from sprains, infections, and accidents) or chronic and general (long-term, caused by ongoing conditions).
Acute inflammation is a healthy bodily response; however, chronic and general inflammation can negatively impact long-term health.
As of today, the current treatment for inflammation is NSAID or steroid drugs, both having a detrimental effect on the healing process and long-term health. Red light therapy stimulates the body to activate its natural healing mechanism, reducing the health risks of long-term drug use.
Red light therapy decreases the number of inflammatory cells, increases fibroblast proliferation (cells that synthesize collagen and other matrix macromolecules), stimulates angiogenesis (creation of new blood vessels), and activates the body’s anti-inflammatory, antioxidant response.
The following conditions are connected with chronic and acute inflammation, all proving promising results with red light therapy treatment:
Red light therapy is extremely popular in competitive sports and performance. It offers natural and non-pharmaceutical treatment, which applies to many areas of the body.
Aside from the overwhelming benefits on overall health, red light therapy encourages muscles growth and repair by stimulating the production of ATP, which aids in faster recovery and better performance.
Red light therapy used before training prepares and strengthens the body while aiding muscle recovery after training.
Here are the scientifically documented effects of red light therapy:
Seasonal affective disorder (SAD) is a form of depressions, impacting 5% of Americans, specifically during the winter when there’s less natural sunlight. SAD is also known as seasonal depression or winter blues.
Many people treat SAD symptoms via bright white light treatment, mimicking the sun’s light daily. However, researchers recommend natural light treatment, like red light therapy, to help with light deficiency. Over recent years, physicians recommend red light therapy alongside psychotherapy and medication.
While many people are using red light therapy devices for at-home treatment, red light therapy systems are found in many clinical and professional settings:
Skincare Professionals: Red light therapy is a popular skincare treatment among Hollywood celebrities, including Kourtney Kardashian, Julia Roberts, and Emma Stone. Leading skincare professionals like dermatologists and aestheticians use red light therapy to help promote collagen production, reduce wrinkles, and treat skin conditions.
Health Practitioners: Health practitioners from all specialties are incorporating red light therapy into their practice. Dentists use it to reduce inflammation, physicians for mental health conditions, and oncologists for cancer side effects.
Natural Health Experts: Leading voices in the health and wellness industry such as Dr. Sarah Ballantyne, Ben Greenfield, and Dave Asprey strongly support the use of red light therapy. Paleo and Keto health experts like Robb Wolf, Mark Sisson, Luke Story, and Dr. Anthony Gustin also support red light therapy.
Sports Medicine Pros: The National Sports Association of Sports Medicine (NASM) adopted red light therapy to treat sports injuries. Top trainers and doctors, including Dr. Troy Van Biezen and Dr. Ara Suppiah, use red light therapy to heal their athletes.
Elite Pro Athletes: Professional athletes worldwide, including NFL stars like Patrick Peterson, UFC champion Anthony Pettis, and gold medal gymnast Sanne Weavers use red light therapy to enhance performance and quicken recovery.
Fitness & Training: World-renown fitness trainers, including Lacey Stone and Jorge Cruise, use red light therapy to enhance athletic performance and muscle recovery.
Supportive Cancer Care: The Multinational Association of Supportive Care in Cancer (MASCC) recommends the treatment of red light therapy for oral mucositis (OM), a common symptom of cancer treatment.
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If there’s one thing both women and men are trying to achieve, it’s turning back the hands of time. This explains why the anti-aging industry is projected to be worth $83.2 billion by 2027. With anti-aging on everyone’s mind, people are looking for the best ways to maintain their youthful glow and complexion.
That said, many people interested in investing in anti-aging products are looking for non-invasive options that won’t require six weeks of post-surgical recovery time or monthly injections. While invasive options are anti-aging solutions, light therapy is an overlooked and underrated anti-aging therapy treatment in the skincare industry.
Light therapy uses varying wavelengths of light, emitting them onto the skin. The light penetrates through the layers of the skin, stimulating cellular regeneration and heals damaged tissues. While highly noted for its effectiveness for collagen production and tissue repair, it’s also ideal for reducing damage from acne, and eliminating wrinkles, inflammation, and age spots.
While there are various light therapy devices on the market, some are standing out among the rest. Aduro's highly-rated 7+1 facial mask, eyewear, and handheld devices help combat skin imperfections and reduce aging signs.
Aduro's light therapy uses different color and color combinations to target various skin conditions. In the 7+1 facial mask, each color offers a different treatment:
Red: increases collagen production for fuller and younger looking skin.
Blue: eliminates acne-casuing bacteria and reduces the appearance of acne.
Green: balances the skin’s complexion.
Yellow: reduces redness from inflammation and rosacea.
Orange: revitalizes the skin and adds glow.
Cyan: calms and soothes irritated skin.
Purple: promotes cell rejuvenation.
Infrared: amplifies desired results.
Users can either opt for one specific color or a combination of colors to tackle their skin’s needs.
“I originally purchased it to calm down my acne problem. And I am not getting any younger so all other lights, including wrinkle reducer will be a great help for my skin. The mask isn't heavy to wear. You can wear it while you are meditating, doing sit-down exercises and or other stuff.”
-Sandra G., verified buyer
As most people have more than one skin condition they’d like to treat, light therapy provides an all-in-one treatment for your clients. The 7+1 facial mask is intended for professional use, and gives equal coverage to the entire face. However, for clients looking for spot treatment on specific areas, handheld and eyewear devices can provide targeted treatment to areas with redness, inflammation, and discomfort.
“I purchased this for a recent flare of roceacea I got from using too many ordinary acids on my skin. I stripped the skin barrier and ended up with redness and red spots. I use the green, orange and blue and violet colour each morning for 1 minute each and notice skin evenness and definite reduction in roceacea I also use it after microneedling and it calm the red down.”
- Sonia M., verified buyer
As more celebrities are turning to light therapy, people are becoming aware of its capabilities as a non-invasive treatment and are looking at light therapy as a solution to their skincare troubles.
For clients looking for a relaxing facial experience with the added benefits of reducing their skincare imperfections, light therapy is the best solution. Kayian Medical produces medical-grade laser light devices for the skincare industry. All Kayian light therapy devices are MDA-certified and FDA-approved, ensuring your clients' high quality and results. Keep them coming back with skincare therapy that works.
